Wovember!Posted: November 2, 2011
Wovember started as a post on needled and is now, well, woven in 100% wool. Hurrah. It’s a genius idea. And since I’m emerging from a hermit phase full of woolly enthusiasm I’m hoping to have a woolly post a day. Yesterday’s will, serendipitously, count as the first.*
Also serendipitously during a recent visit to my father he (re)acquainted me with a little ditty he’s fond of reciting: “In winter warm, in summer cool, there is no substitute for wool”. He said it was an advertising slogan remembered from his youth. Today I searched it up and discovered it was a campaign of genius which appeared on those rectangular posters in the carriages of the London underground:
In the 1950s, this advertising campaign was the brainchild of the International Wool Secretariat in London, today’s Woolmark Company. Members of the public were invited to submit short poems depicting historical events, each ending with the sentence ‘There is no substitute for wool’. The public responded magnificently and commuters were entertained by a series of amusing, sometimes risque’ and informative historical vignettes. Famous cartoonists of the period such as Kenneth Mahpod, William Hewison and Bruce Petty were hired to illustrate the pieces…
Oh be still my beating heart! Also, SQUEEEEEE!
There’s a book of the collected wool-works. Now I wonder whether anyone will be moved to write some 21st century additions….